This website leverages a diverse technology stack to achieve its goals. At its core, it utilizes WordPress, a popular content management system, powered by PHP. Enhanced functionality and design are achieved through plugins like Elementor, Kadence WP Blocks, Slider Revolution, and Popup Maker. Yoast SEO is crucial for optimizing content for search engines, while Open Graph ensures proper social media sharing. Cloudflare provides content delivery network (CDN) and security benefits. Analytics are handled by Plausible and Google Tag Manager, offering insights into user behavior. The site also incorporates Google Workspace, Google Font API, and Twitter Emoji (Twemoji) for enhanced user experience. Technologies like React, Modernizr, Priority Hints, and Vimeo are used to improve interactivity and performance.
The choice of WordPress allows for easy content management, directly impacting the user experience by enabling frequent updates and fresh content. Yoast SEO's high SEO score (0.92) indicates a strong focus on search engine visibility, driving organic traffic. While the performance score (0.57) from Lighthouse suggests room for improvement, the use of Cloudflare as a CDN and technologies like Priority Hints are aimed at optimizing loading times. The inclusion of PWA features aims to enhance user engagement and accessibility. The stack reflects a balance between ease of content creation, SEO optimization, and user experience, with ongoing efforts needed to improve overall performance. The use of Cookie Information ensures compliance with privacy regulations.
Agillic - Personalised communication to millions
The Agillic omnichannel marketing automation platform empowers brands to automate personalised communication based on data insights.
7 languages with 7 regional variants
