This website leverages a robust technology stack built on Shopify, providing a solid e-commerce foundation. Key front-end technologies include React and Svelte for dynamic user interfaces, enhanced by Element UI and Google Font API for a visually appealing and consistent design. Mustache is likely used for templating. Performance is optimized through Cloudflare and cdnjs for CDN delivery, and Priority Hints to prioritize critical resources. Cart functionality is native to Shopify, while Swym Wishlist Plus enhances the shopping experience. Payment gateways like Razorpay and PayPal ensure secure transactions. The stack also prioritizes data-driven decisions with Google Analytics, Facebook Pixel, Google Tag Manager, and Microsoft Clarity for tracking user behavior and marketing effectiveness. GoKwik is likely used for fraud prevention or checkout optimization. MobX manages application state efficiently.
The choice of this stack directly reflects the website's purpose of providing a seamless and performant e-commerce experience. The use of Shopify and a CDN like Cloudflare ensures scalability and fast loading times, crucial for user engagement and conversion. The high SEO score (1.0) indicates effective implementation of Open Graph meta tags and other SEO best practices, driving organic traffic. While the Performance score (0.74) from Lighthouse suggests room for improvement, the combination of modern front-end frameworks and optimization techniques aims to deliver a smooth and engaging user experience. The integration of analytics tools allows for continuous monitoring and optimization of the website's performance and user journey, ultimately contributing to increased sales and customer satisfaction.
Buy Fashion & Imitation Jewellery Online – Auraa Trends
Shop stunning jewellery online at Auraa Trends. Explore our collection of designer necklaces, earrings, rings, and bridal sets. Perfect for every occasion.
2 languages with 2 regional variants