Website Technology Summary

This website leverages a robust technology stack centered around data collection and delivery. Core analytics are powered by Adobe Analytics and Snowplow Analytics, with Adobe Experience Platform Identity Service ensuring unified customer profiles. Operational efficiency is supported by integrations with Bleckmann (likely for logistics/fulfillment) and ServiceNow (for customer service/ITSM). Content delivery is optimized for speed and security using Amazon CloudFront and HSTS, while VideoJS handles video playback. Open Graph meta tags are utilized for social media sharing.

The stack is designed to support a data-driven approach to understanding user behavior and optimizing performance. The strong analytics foundation (Adobe & Snowplow) directly informs improvements to user experience and SEO, evidenced by a Lighthouse SEO score of 0.92. While the Lighthouse Performance score of 0.58 indicates room for improvement, the use of CloudFront suggests a focus on content delivery network optimization. The combination of identity resolution and operational systems points to a website focused on personalized experiences and efficient customer journeys, likely for an e-commerce or service-oriented business.