This website leverages a combination of technologies to deliver its content and engage users. Key components include Google Font API for typography, Lightbox for image display, and OWL Carousel for dynamic content presentation. Cloudflare is used for content delivery and security, enhanced by HSTS for secure connections. Analytics are tracked via Google Analytics and Google Tag Manager, while marketing automation is handled by Salesforce Marketing Cloud Account Engagement. The site was built using DreamWeaver and incorporates the Prototype JavaScript framework.
While the stack aims to provide a rich user experience, the reported Lighthouse scores indicate significant challenges. The negative performance score suggests potential issues with page load times and resource optimization, possibly due to the use of Prototype, which is an older framework. Similarly, the negative SEO score highlights areas for improvement in search engine visibility, potentially related to site structure, content optimization, or technical SEO aspects. Addressing these performance and SEO shortcomings is crucial for improving user engagement and overall website effectiveness. The use of Cloudflare and HSTS are positive steps for security and speed, but further optimization is needed.
