This website leverages a robust technology stack focused on performance, analytics, and user engagement. The backend is powered by Ruby on Rails, known for its rapid development capabilities, coupled with Turbolinks for enhanced page load speed. While the Lighthouse Performance score of 0.54 indicates areas for optimization, the integration of tools like Google Tag Manager, Segment, and HubSpot allows for comprehensive data collection and marketing automation. User experience is further enhanced with interactive elements potentially facilitated by core-js and date/time handling by Moment.js. Security measures are implemented through reCAPTCHA, while compliance and user consent are managed via Axeptio. The inclusion of Facebook Pixel, Google Analytics, and Google Call Conversion Tracking demonstrates a strong emphasis on tracking and analyzing user behavior.
The chosen tech stack directly reflects the website's focus on data-driven decision-making and user engagement. The high SEO score of 0.91, likely aided by the implementation of Open Graph tags, suggests a commitment to organic search visibility. While the performance score requires attention, the presence of Turbolinks indicates an intention to optimize page load times. The integration of analytics and marketing automation platforms like Segment and HubSpot suggests a business-oriented approach, aiming to convert visitors into leads and customers. The inclusion of Microsoft Clarity provides further insights into user behavior, allowing for continuous improvement of the user experience. Overall, the stack prioritizes data analysis, marketing effectiveness, and user engagement, although performance optimization remains an area for improvement.
La Navette
Lanavette
business.safety.google
