This website leverages a modern technology stack designed for robust performance, effective marketing, and a seamless user experience. The core technologies include Storyblok as a headless CMS for flexible content management, Tailwind CSS for rapid and consistent styling, and jsDelivr and Amazon CloudFront for optimized content delivery. Marketing and analytics are driven by Google Analytics, Mixpanel, Facebook Pixel, TikTok Pixel, Segment, and Impact, providing comprehensive data for informed decision-making. Stripe handles secure payment processing, while Microsoft 365 supports internal operations. FlagSmith enables feature flagging for controlled releases and A/B testing. Google Tag Manager streamlines tag management, and Open Graph enhances social sharing.
The chosen stack directly reflects the website's purpose of delivering engaging content and driving conversions. The headless CMS architecture with Storyblok allows for fast loading times and improved SEO, as evidenced by the Lighthouse score of 0.92. Amazon CloudFront further enhances performance (Lighthouse score of 0.79) by caching content globally. The use of Tailwind CSS ensures a consistent and responsive user interface across all devices, contributing to a positive user experience. The comprehensive analytics suite, including Google Analytics and Mixpanel, provides valuable insights into user behavior, enabling continuous optimization of the website's content and functionality to maximize engagement and achieve business goals. The integration of Stripe ensures a secure and trustworthy payment process, crucial for user confidence and conversion rates.
Life-changing dog food | Lyka Pet Food
Lyka Pet Food: for puppers living their best life. We deliver fresh, homemade dog food straight from our Australian kitchen to your door.
2 languages with 2 regional variants
