Website Technology Stack and Performance Overview

This website leverages a variety of technologies to achieve its goals. jsDelivr is used for content delivery, ensuring fast loading times for assets. Google Tag Manager streamlines the management of marketing and analytics tags, including TikTok Pixel, Facebook Pixel, and Google Analytics (with Enhanced eCommerce). Google Font API and Font Awesome contribute to a visually appealing user interface, while Cafe24 likely powers the e-commerce platform. This stack aims to provide a robust foundation for tracking user behavior, optimizing marketing campaigns, and delivering a functional shopping experience.

Performance, SEO, and User Experience Considerations

While the SEO score from Lighthouse is a respectable 0.92, the Performance score of 0.3 indicates significant room for improvement. The heavy reliance on third-party scripts managed through Google Tag Manager, while beneficial for marketing, can negatively impact page load times. Optimizing image sizes, leveraging browser caching, and potentially deferring non-critical scripts could drastically improve performance. A faster website directly translates to a better user experience and can positively influence SEO rankings, complementing the existing strong SEO foundation. Addressing the performance bottleneck is crucial to fully realize the potential of the chosen technology stack and achieve optimal results for both users and search engines.