This website leverages a modern technology stack built around Next.js and React for a dynamic and interactive user experience. Shopify serves as the e-commerce platform, integrated with various payment gateways like Shop Pay, PayPal, Google Pay, and major credit cards. To enhance functionality, the site utilizes libraries and tools such as Flickity for carousels, Emotion for styling, and ShopPad Infinite Options for product customization. Performance is optimized through CDNs like Cloudflare and jsDelivr, while user behavior is tracked with Google Analytics, Facebook Pixel, and Microsoft Clarity. Marketing automation is handled by Omnisend and Yotpo SMSBump, and customer support is managed through Gorgias. Finally, Searchanise is used to improve on-site search.
The choice of Next.js, with its server-side rendering capabilities, directly contributes to improved SEO, as reflected in the Lighthouse score of 0.85. The use of Open Graph further enhances social media sharing and discoverability. While the Lighthouse performance score of 0.52 indicates room for improvement, the utilization of CDNs aims to deliver content quickly and efficiently. The integration of Yotpo Reviews and user-friendly payment options like Shop Pay and PayPal are designed to build trust and streamline the purchasing process, ultimately enhancing the user experience. The use of Google Tag Manager allows for efficient management of tracking scripts, enabling data-driven decisions to further optimize the website's performance and user engagement.
Buy Corals, Supplies, Fish and Inverts for your Reef Tank.
We're a saltwater aquarium superstore located in Orlando, FL. Our selection includes saltwater fish, aquarium supplies, and live rare corals for sale.
2 languages with 2 regional variants
