This website leverages a robust marketing and analytics stack to drive user engagement and optimize performance. Key technologies include Adobe Experience Platform Identity Service for cross-channel user identification, Adobe Analytics and Google Tag Manager for comprehensive data collection and tag management, and Adobe Target for personalized experiences. Paid advertising efforts are tracked through Microsoft Advertising and LinkedIn Ads, while social media engagement is monitored via the Facebook Pixel. Customer service is facilitated through LivePerson, and the site integrates with ServiceNow, likely for CRM or support ticketing. Finally, Open Graph ensures proper social media sharing, and Adobe Experience Platform Launch streamlines tag deployment.
The chosen stack reflects a strong focus on data-driven marketing and personalized user experiences. The integration of analytics and A/B testing tools (Adobe Analytics, Adobe Target) allows for continuous optimization of content and user flows, directly impacting the website's purpose of driving conversions or engagement. However, a Lighthouse performance score of 0.56 suggests potential issues with page load speed and responsiveness, negatively impacting user experience. The SEO score of 0.77 indicates room for improvement in areas like keyword optimization and mobile-friendliness. While Open Graph contributes to SEO, further optimization is needed. The comprehensive analytics and advertising tracking enable targeted campaigns, but the performance bottlenecks need addressing to fully realize the stack's potential for achieving the website's goals.
ANZ
ANZ Personal – Bank accounts, home loans, credit cards & more | ANZ
ANZ offers a range of personal banking services such as internet banking, bank accounts, credit cards, home loans, personal loans, travel and international, investment and insurance. Learn about easy and secure ways to manage your money.
2 languages with 2 regional variants
