This website leverages a diverse technology stack to achieve its goals. Google Analytics and Google Tag Manager are used for comprehensive tracking and analytics, informing data-driven decisions. Security is enhanced with reCAPTCHA, while visual appeal is achieved through Adobe Fonts and Font Awesome. Constant Contact facilitates email marketing efforts. The use of USWDS (United States Web Design System) promotes accessibility and consistency. jsDelivr, cdnjs, and Cloudflare are Content Delivery Networks (CDNs) that improve performance by distributing assets globally. Finally, the implementation of PWA (Progressive Web App) features, Open Graph meta tags, and Slick carousel contribute to a better user experience and improved SEO.
While the technology stack aims to optimize performance, SEO, and user experience, the Lighthouse scores of 0.61 for Performance and 0.67 for SEO indicate areas for improvement. The reliance on CDNs and PWA features suggests an intention to deliver fast loading times and offline capabilities, directly impacting user experience. The use of Open Graph tags is crucial for social media sharing and SEO. However, the relatively low scores suggest that further optimization is needed. This might involve optimizing image sizes, minimizing JavaScript execution, improving server response times, and ensuring proper semantic HTML structure for better SEO. The stack reflects a commitment to a modern web experience, but continuous monitoring and optimization are essential to fully realize its potential.
