This website leverages a modern technology stack built around Next.js and React, deployed on Vercel for optimal performance and scalability. The use of Next.js enables server-side rendering and static site generation, contributing to improved initial load times and enhanced SEO, as evidenced by the perfect Lighthouse SEO score. The stack also incorporates PWA capabilities for a more app-like user experience. A comprehensive suite of analytics and marketing tools, including Google Analytics, Snowplow Analytics, Contentsquare, Facebook Pixel, and others, are managed through Google Tag Manager, allowing for data-driven optimization of user experience and marketing campaigns.
While the SEO score is excellent, the Lighthouse performance score of 0.57 indicates areas for improvement. The stack's focus on Next.js and Priority Hints suggests an attempt to optimize initial load times and resource prioritization. However, the extensive use of third-party tracking scripts (e.g., FingerprintJS, Segment, various ad platforms) likely contributes to performance bottlenecks. Further optimization efforts should focus on lazy-loading non-critical resources, optimizing image sizes, and carefully evaluating the impact of each third-party script on overall page load time to enhance user experience and potentially improve conversion rates. The integration with Shopify, Loop Returns, Klaviyo, and Postscript highlights the website's e-commerce focus, requiring careful balancing of functionality and performance.
Ceramic Non-Stick Cookware: Non-Toxic Pots and Pans | Caraway
Elevate your kitchen with Caraway's Deluxe Cook & Bake Set. This all-in-one collection includes our Cookware Set, Minis Duo, and Bakeware Set, all with non-toxic ceramic coatings for easy cleanup, superior non-stick performance, and chemical-free cooking. Includes complimentary organizers.
2 languages with 2 regional variants
