This website leverages a modern technology stack designed for a balance of performance, user experience, and e-commerce functionality. The front-end is built with React, styled with Tailwind CSS for rapid development and responsive design, and utilizes Handlebars for dynamic content rendering. Google Font API ensures consistent typography, while libraries like AOS and LazySizes enhance visual appeal and optimize loading times. Image galleries are powered by PhotoSwipe. E-commerce capabilities are facilitated through integrations with Shopify, Google Pay, Mastercard, Visa, Shop Pay, and PayPal. Boost Commerce enhances product discovery, and Klaviyo manages email marketing and reviews. GoAffPro manages affiliate marketing. The site is delivered via Cloudflare for improved speed and security. Priority Hints are used to optimize resource loading.
The chosen stack directly addresses the website's purpose of providing a seamless and engaging e-commerce experience. While the Lighthouse performance score of 0.63 indicates room for improvement, the use of LazySizes, Cloudflare, and Priority Hints demonstrates a focus on optimizing loading times and resource delivery. The high SEO score of 0.92 is supported by the implementation of Open Graph meta tags and tracking via Google Analytics, Facebook Pixel, Google Tag Manager, and Microsoft Clarity. These tools provide valuable insights into user behavior and allow for data-driven optimization. The integration of various payment gateways and e-commerce platforms ensures a smooth and secure checkout process, contributing to a positive user experience. The use of Bunny, Unpkg, Goober, and core-js provide additional performance and compatibility enhancements.
Dalstrong UK
2 languages with 2 regional variants
