Website Technology Stack and Performance Overview

This website leverages a diverse technology stack to achieve its goals. The core functionality is built on PHP and Magento, likely indicating an e-commerce focus. WordPress is also present, potentially for blog or content marketing purposes. core-js and MobX suggest a dynamic and interactive user interface. To enhance performance and security, the site utilizes Cloudflare. Tracking and analytics are handled by Google Analytics, Facebook Pixel, Microsoft Advertising, Microsoft Clarity, New Relic, and Google Tag Manager, providing insights into user behavior and campaign effectiveness. Marketing automation is supported by Klaviyo. The presence of Extend is unclear without more context but could be a library or framework extending core functionality.

The stack's impact is evident in the Lighthouse scores. A high SEO score of 0.92 suggests strong on-page optimization, likely due to the use of WordPress and careful content management within Magento. However, a performance score of 0.66 indicates room for improvement. The choice of Magento, while powerful for e-commerce, can be resource-intensive. Optimizing images, leveraging browser caching through Cloudflare, and potentially refactoring code within PHP and Magento could significantly boost performance, leading to a better user experience and potentially improved conversion rates. The extensive analytics suite allows for data-driven decisions to further refine both performance and user experience.