Website Technology Stack and its Impact

This website leverages a robust technology stack to deliver its content and engage with users. Key technologies include Oracle Commerce Cloud for e-commerce functionality, Java for backend processing, and Akamai for content delivery network (CDN) services, ensuring fast loading times globally. jsDelivr further optimizes asset delivery. Marketing and analytics are driven by Facebook Pixel, Google Analytics, Listrak for email marketing, Pinterest Conversion Tag, Google Tag Manager, theTradeDesk, and AdRoll for targeted advertising. User experience is enhanced with Bazaarvoice Reviews, providing social proof and building trust. Security is prioritized with HSTS, and user consent is managed with the AdRoll CMP System.

Performance, SEO, and User Experience Considerations

While the stack is comprehensive, the Lighthouse scores indicate areas for improvement. A Performance score of 0.52 suggests optimization opportunities within Oracle Commerce Cloud and potentially with image sizes or JavaScript execution. The SEO score of 0.77 can be improved by focusing on structured data, mobile-friendliness, and content optimization. The use of Google Font API should be carefully monitored for its impact on loading times. The extensive use of marketing tags managed by Google Tag Manager, while valuable for data collection, can also contribute to performance bottlenecks if not implemented efficiently. Addressing these areas will directly improve user experience by providing faster loading times, better search engine visibility, and a more seamless browsing experience.