Website Technology Stack and its Impact

This website leverages a robust technology stack focused on analytics, marketing, and user experience. Core technologies include Next.js and React for a dynamic and interactive front-end, enhanced by Shopify for e-commerce functionality. Cloudflare provides content delivery and security, while Google Analytics, Snowplow Analytics, Facebook Pixel, Linkedin Insight Tag, Microsoft Advertising, and Twitter Ads enable comprehensive marketing attribution and user behavior tracking. Tools like CleverTap and Fomo are used for user engagement and social proof, and reCAPTCHA enhances security. Payment processing is facilitated by Mastercard and Visa.

Performance, SEO, and User Experience Considerations

The stack's design aims to optimize SEO and user experience. The use of Next.js with Open Graph tags contributes to strong SEO performance (Lighthouse score of 0.92). However, the Lighthouse performance score of 0.34 suggests areas for improvement, potentially related to the number of third-party scripts (e.g., multiple analytics tools, marketing pixels, and user engagement platforms). While these tools provide valuable insights, their impact on page load times needs careful management. Technologies like Priority Hints are likely being used to mitigate some of these performance challenges. Tools like Microsoft Clarity and Loox are used to improve user experience.