This website leverages a modern technology stack focused on performance, SEO, and user experience. The front-end is built with Next.js and React, enabling server-side rendering for improved SEO and faster initial load times. Radix UI provides accessible and customizable UI components, enhancing the user experience. The site utilizes various CDNs like Cloudflare, Unpkg, and cdnjs for efficient asset delivery. Data collection and analytics are handled through Google Tag Manager, Cloudflare Insights, comScore, and Rudderstack, with web-vitals providing crucial performance metrics. The backend is powered by Java, offering scalability and reliability. The site also incorporates Open Graph meta tags for improved social sharing and is designed as a PWA (Progressive Web App) for enhanced user engagement.
The choice of Next.js directly addresses both SEO and performance concerns, as evidenced by the Lighthouse scores. The high SEO score (0.92) reflects the benefits of server-side rendering and proper meta tag implementation. While the performance score (0.45) indicates areas for improvement, the use of CDNs and technologies like Cloudflare are intended to optimize loading times and resource delivery. The integration of Selless suggests a focus on efficient e-commerce functionalities, further enhancing the user experience. Continuous monitoring with web-vitals and analytics platforms allows for data-driven optimizations to improve overall website performance and user satisfaction.
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