Website Technology Stack and Performance Overview

This website leverages a modern technology stack designed for e-commerce success. Core components include Shopify as the platform, enhanced by apps like LoyaltyLion for customer retention, Boost Commerce for improved search and discovery, and Swym Wishlist Plus for user engagement. Klaviyo handles email marketing and reviews, while analytics are tracked via Google Analytics, Facebook Pixel, Microsoft Clarity, and Elevar, all managed through Google Tag Manager. The site also utilizes Google Font API for typography, Cloudflare for content delivery and security, Priority Hints for resource loading optimization, Open Graph for social sharing, and Mustache for templating.

The chosen stack directly impacts the website's purpose, performance, SEO, and user experience. The e-commerce focus is evident in the Shopify platform and related apps. A Lighthouse performance score of 0.73 indicates room for improvement, which could be addressed by further optimizing image sizes and minimizing render-blocking resources. The SEO score of 0.83 suggests a solid foundation, likely due to Shopify's built-in SEO features and the use of Open Graph. Cloudflare improves site speed and security, enhancing user experience. Priority Hints are used to improve the loading of critical resources. The analytics tools provide valuable insights into user behavior, allowing for data-driven decisions to further optimize the site for conversions and engagement.