Website Technology Stack and its Impact

This website leverages a modern technology stack designed to deliver a rich and engaging user experience. Key front-end technologies include Svelte for a reactive and performant UI, Flickity and Slick for interactive carousels, AOS (Animate On Scroll) for visually appealing animations, and PhotoSwipe for enhanced image viewing. Content Delivery Networks (CDNs) like jsDelivr, cdnjs, and Cloudflare are used to optimize asset delivery and improve website speed. Furthermore, Priority Hints are likely implemented to prioritize critical resources, contributing to faster initial page load times. The e-commerce functionality is powered by Shopify, and payment processing is handled by Razorpay. This combination aims to provide a smooth and visually appealing browsing experience, crucial for an e-commerce platform.

Performance, SEO, and User Experience Considerations

The website's architecture reflects a focus on performance and data-driven optimization. While the Lighthouse score indicates room for improvement (Performance: 0.64, SEO: 0.77), the inclusion of Google Analytics, CleverTap, Facebook Pixel, and Google Tag Manager suggests a strong emphasis on tracking user behavior and optimizing marketing campaigns. Open Graph tags are used to enhance social media sharing and improve SEO. Customer relationship management is handled by Freshworks CRM, allowing for personalized interactions. The use of Yett likely indicates a focus on cookie consent management and user privacy. The overall stack, while robust, requires further optimization to achieve higher Lighthouse scores, particularly in performance and SEO, which are vital for attracting and retaining customers on an e-commerce platform.