Tech Stack & Website Purpose Summary

This website leverages a modern tech stack built around Next.js and React for a performant and dynamic user experience. Tailwind CSS provides a utility-first approach to styling, ensuring rapid development and consistent design. Shopify handles the e-commerce backend, providing a robust and scalable platform for product management and transactions. To understand user behavior and optimize marketing efforts, the site integrates Google Analytics, Facebook Pixel, and CleverTap, all managed through Google Tag Manager. Priority Hints are used to optimize resource loading, further enhancing performance.

The chosen stack directly reflects the website's purpose of providing a fast, engaging, and easily navigable e-commerce experience. The high performance score (0.86) and perfect SEO score (1) from Lighthouse demonstrate the effectiveness of Next.js's server-side rendering and optimization capabilities. The use of analytics tools allows for data-driven decisions to improve user experience and conversion rates. By combining a powerful frontend framework with a reliable e-commerce platform and strategic analytics, the website is well-positioned for success.