Tech Stack and Website Purpose

This website leverages a robust e-commerce stack built on Shopify, enabling a seamless shopping experience. Payment processing is handled through integrations with major providers like PayPal, Shop Pay, Google Pay, Klarna Checkout, Mastercard, and Visa, offering customers diverse and trusted payment options. Marketing and analytics are powered by Google Tag Manager, Google Analytics, Facebook Pixel, and Microsoft Advertising, allowing for data-driven optimization. The stack also includes tools for customer loyalty (Smile), subscriptions (Bold Subscriptions), and reviews (Judge.me, Klaviyo Reviews), enhancing customer engagement and retention. Technologies like Cloudflare and cdnjs are used for content delivery and performance optimization, while Open Graph ensures proper social media sharing.

Performance, SEO, and User Experience Considerations

While the website utilizes a comprehensive suite of technologies to enhance user experience and drive sales, the Lighthouse performance score of 0.48 indicates significant room for improvement. The use of React Router suggests a dynamic and potentially complex front-end, which may contribute to performance bottlenecks. Optimizing image delivery with PhotoSwipe and leveraging Priority Hints can help address this. The SEO score of 0.85 is relatively strong, likely due to the use of Open Graph and other SEO best practices. Tools like Microsoft Clarity provide insights into user behavior, allowing for data-driven improvements to the user interface and overall experience. The inclusion of Pandectes GDPR Compliance ensures adherence to privacy regulations, building trust with users. The use of Klaviyo for email marketing and AWIN and Social Snowball for affiliate marketing further supports the website's sales and marketing objectives.